JUNCTION × LOVR
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JUNCTION × LOVR
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Five years in, Junction is what most agencies only claim to be. A genuine inner city book, a sales record your reviews carry for you, and a brand confident enough to tell Brisbane to forget everything it knew about real estate agents.
A brand like that deserves machinery built to the same standard. This document is our plan for it: researched properly, costed honestly, and designed so everything you already do starts working as one.
Every listing already starts its life in Eagle, and Eagle already sends it to realestate.com.au and Domain. What most agencies never touch: Eagle has a modern live connection that can feed everything else too.
The proposal platforms this market runs on cost around $189 per agent, per month, forever, and every agency inside them sends the same scroll with a different logo. The look you send a seller is not yours to change.
No independent agency in Brisbane owns its own connected system: website, proposals, data and follow up running as one. The first one to build it will not look like anyone else, because it will not be anyone else's.
Rather than three separate websites, one Junction platform with a themed home for each office. Fortitude Valley and South Brisbane each get their own colours, their own character and their own address for the signboard, all carried by one engine.
We have held this line deliberately under its weight. You have invested in your web presence before, and this build carries that investment forward. The value in this partnership sits in what comes next.
Your own words, on your own Instagram: no templates, a service completely bespoke to the journey. Junction Pitch is that promise, kept in the most important document you send. A seller receives a private link, designed for Junction alone, and reads a proposal no other agency in Australia could have sent.
A what is your home worth page with a live estimate, ending in a booked appraisal that lands in Eagle tagged as a seller. The top of your funnel, working while you sleep.
A living page for every suburb you sell in, built from real market data and your own results there. What sellers find when they search their own street.
Once listed, the seller's private link becomes a weekly campaign report. Views, enquiries, inspections. The agency that reports like this is the agency that gets referred.
Brochure, window card and social tiles generated the moment a listing goes live. Every property dressed properly, without a single design request.
Settlement triggers the review ask, routed to Google and RateMyAgent, and fresh reviews flow back into your proposals. Your proof compounds on its own.
Registered buyers, tagged in Eagle, matched to new and off market stock automatically. The quiet sale before the campaign even starts.
The two new offices launch with a full creative build: sub brands designed, a full day of photography, a full day of film, and a three month social runway. Because the platform standardises your brand in one place, every frame works everywhere: the website, the proposals, the ads and the feed.
This is where the system pays you back. The film, the photography and the tracking already exist, so paid media starts from the strongest position it can: real creative, real audiences, real measurement, no extra production bill.
Suburb targeted ads that land on the appraisal funnel and finish as a tagged seller lead in Eagle. Listings, sourced while you list.
The people who visited your site and read your pages, followed with the launch creative. Junction stays in the room after they leave.
Every listing and every result becomes an ad in the suburbs that matter, automatically. Your wins do your prospecting.
We are currently testing AI voice with our own partner, and the case studies in real estate are already strong. We would rather prove it than promise it, so it enters this platform only when it clears our bar. When it does, here is what it adds.
Every call answered, day and night, qualified and booked into the diary. The enquiry that rings at 8pm no longer goes to voicemail, or to the agency that picked up.
Your years of past contacts called, warmly and properly, to surface who is thinking of selling. The listings already sitting in your own data.
Every appraisal followed up on time, every time, without an agent finding the hour. The discipline that wins the second meeting.
The website line is held deliberately under its weight. We want this platform built, we want it built for Junction first, and the value of that shows in the number.